Melt Update | 29 Sep |LinkedIn Launches New Platform Features & MORE

Ritwika Gupta, September 29, 2021

In other news, VP of global media at Unilever David Porter is set to exit his post in early 2022.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
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Top News

1. LinkedIn Launches New Platform Features
LinkedIn has launched new platform features that will help marketers grow and deepen their engagement with their audience. As noted by exchange4media, these are new additions to the LinkedIn Marketing Solutions (LMS) portfolio. They will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimize how they measure against their brand-building goals.

2. Wondrlab Appoints Sanju Menon as COO
Wondrlab has appointed Sanju Menon as the chief operating officer. He will be responsible for leading the agency’s content team and will report to Rakesh Hinduja, co-founder and managing partner, Wondrlab. According to campaign India, Menon moves from Publicis Worldwide India, where he was chief operating officer.

3. David Porter, VP, Global Media Exits Unilever
VP of global media at Unilever David Porter is set to exit his post in early 2022. As reported by marketing interactive, he has been with Unilever for 11 years. Prior to this, he spent 25 years in UK agencies before a seven-year stint in Asia Pacific with Mindshare, where he managed the agency’s multimarket relationship with Unilever.

4. Lowe Lintas Wins Cleartrip’s Creative Mandate
Cleartrip has appointed Lowe Lintas to manage its creative duties. The scope of the agency will primarily include reinvigorating the brand and crafting a robust communication strategy to navigate the brand in the new industry landscape. As reported by exchange4media, the Bangalore office of Lowe Lintas will handle the creative mandate for Cleartrip.

5. Jai Talwar Join Rediffusion
Rediffusion has appointed Jai Talwar as its chief talent officer. Talwar will be based in Mumbai and oversee the human resources function at both Rediffusion and Everest. As noted by campaign India, Talwar was working as a consultant prior to the move.