At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
1. Ogilvy Mumbai, McCann Mumbai Among Top 10 Asian Agencies Of The Decade At Cannes Lions 2020
Cannes Lions International Festival of Creativity has revealed the top 10 regional agencies of the decade. The awards celebrate agencies that performed the best across Asia in the annual agency rankings. As noted by PrintWeek, Dentsu Inc Tokyo tops the list followed by Hakuhodo Tokyo. Ogilvy Bangkok is third followed by Ogilvy Mumbai in fourth place. McCann Mumbai is the other Indian agency on the list and has been placed sixth. Ogilvy’s ‘Healthy Hands Chalk Sticks’ is listed among the ‘iconic work’ of the decade. The entry won a Silver in Design, Bronze in Health & Wellness; Bronze in Outdoor; Gold in PR, Bronze in Product Design; Bronze in Promo & Activation and Grand Prix in Creative Effectiveness.
2. Mahindra Lifespace Developers Appoints Viral Oza As CMO
Mahindra Lifespace Developers has appointed Viral Oza as Chief Marketing Officer, as per exchange4media. In his new role, Viral will build deep market understanding and strengthen customer insight capabilities. Prior to this, he was the Chief Marketing Officer at Lodha Group.
3. Basant Dhawan Steps Down As CEO, English & Business News at Network 18
Network 18’s Basant Dhawan has stepped down as CEO of English & Business News, as reported by exchange4media. Dhawan was leading CNN News18, CNBC TV18, CNBC Awaaz, CNBC Bazaar channels for the group. He had joined the group in early 2019 from Star India where he was working as SVP & Head Emerging Sports -Star Sports.
4. 82.5 Communications Appoints Sangeetha Sampath As Group Creative Director, Bengaluru
82.5 Communications has appointed Sangeetha Sampath as group creative director, Bengaluru. Her appointment is effective 22 June 2020 and she will report to Sumanto Chattopadhyay, chairman and chief creative officer, 82.5 Communications. Prior to this, she was with Mullen Lintas as unit creative head.
5. WATConsult Bags HMD Global’s ORM & Digital Listening Duties
WATConsult has bagged the Online Reputation Management (ORM) and Digital Listening duties for HMD Global, the home of Nokia Phones. The mandate was won following a multi-agency pitch. The agency will now handle the brand from its Mumbai office. As per the mandate, WATConsult will focus on managing end-to-end ORM for the brand along with Digital and Social Listening duties for its set products.