News:

Melt Update | 29 August | Meta and Jio launch shopping experience on WhatsApp and MORE

melt, August 29, 2022

Meanwhile, GroupM India joins hands with ShareChat.

Top News:

1. Meta and Jio launch shopping experience on WhatsApp
Meta and Jio Platforms have partnered to launch an end-to-end shopping experience on WhatsApp. WhatsApp users can shop from JioMart on their chat on the app. Consumers can start shopping on JioMart via WhatsApp by sending ‘Hi’ to the JioMart number.

2. Biotique appoints Sara Ali Khan as brand ambassador
Biotique has announced the appointment of actor Sara Ali Khan as brand ambassador for its facial skincare range. The brand has rolled out a campaign titled ‘real is really beautiful’ featuring Khan, to highlight this association. The film has been conceptualised by Ogilvy.

3. GroupM India joins hands with ShareChat
Through ShareChat, GroupM India’s clients will gain access to a growing network of influencers and creators. Thereby, delivering brands unmatched scale to create and promote content and drive brand engagement across digital platforms.

4. Gaurav Bhaskar to lead Google’s Comms for SE & S-Asia
Google’s Gaurav Bhaskar has announced new mandates for South-East and South Asia. Along with being the director – corporate communications in India, he will also lead communications for South-East and South Asia.

5. Mercedes-Benz India elevates Santosh Iyer as MD & CEO
Mercedes-Benz India has elevated Santosh Iyer, currently its VP – Sales & Marketing, to the post of Managing Director and CEO. Iyer replaces Martin Schwenk who will take over as President and CEO in Thailand. Both appointments are effective from January 2023.