At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
1. Pearson Appoints Siddharth Banerjee as Managing Director, India and Asia
Learning company Pearson has appointed Siddharth Banerjee as managing director, India and Asia. As per campaign India, Banerjee’s mandate is to strengthen Pearson’s direct-to-consumer strategy and digital proposition in the region. He moves from Games24x7, where he was chief revenue and marketing officer.
2. Madison Media Bags Media Mandate of MP Birla Cement
Madison Media has bagged the media mandate of Birla Corporation’s MP Birla Cement. The account was won following a multi-agency pitch. Madison’s Platinum Media’s Kolkata office will handle the ATL responsibilities for the brand.
3. BharatPe Appoints Parth Joshi as CMO
BharatPe appointed Parth Joshi as the chief marketing officer. According to The Economic Times, Joshi will work closely with Suhail Sameer, BharatePe’s group president. Prior to joining BharatPe, Joshi was the head of marketing– global expansion markets, Reckitt based out of Singapore. He has also held various marketing roles in GSK & L’Oréal.
4. WhatsApp Appoints Manesh Mahatme as Head of Payments, India
WhatsApp has appointed Manesh Mahatme to lead the growth of its payments business in India. As part of his new role, Manesh will focus on enhancing the payments experience for users, scaling the service offering and work towards contributing to WhatsApp’s vision of digital and financial inclusion in India. As noted by The Economic Times, he joins WhatsApp from Amazon where he spent close to seven years as director and board member of Amazon Pay India.