Melt Update | 28 July | Snapchat Partners With DAN India, Flipkart Launches ‘Flipkart Quick’ & MORE:

Ritwika Gupta, July 28, 2020

Meanwhile, Flipkart launches 'Flipkart Quick'.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Headlines Today:

1. Snapchat Partners With DAN India

Snapchat has inked a strategic partnership with Dentsu Aegis Network (DAN) in India.  Under this partnership, DAN India will include Snapchat as one of its priority platforms to distribute ad spends for its brands serviced across the network. As per exchange4media, this latest alliance is expected to fuel Snapchat’s growth in the region and support advertisers who intend to reach out to Gen Z.

2. Thierry Bolloré Has Been Appointed As CEO Of Jaguar Land Rover

Thierry Bolloré has been appointed as Chief Executive Officer of Jaguar Land Rover, effective 10 September 2020. As noted by exchange4media, he succeeds Prof Sir Ralf Speth, who will take up the previously announced position of Non-Executive Vice Chairman of Jaguar Land Rover. Prior to this, Bolloré was CEO of Groupe Renault.

3. Flipkart Launches ‘Flipkart Quick’

Flipkart has launched its hyperlocal service ‘Flipkart Quick’ which promises to deliver products from local Flipkart hubs in just 90 minutes. ‘Flipkart Quick’ will provide consumers with more than 2000 products across categories such as groceries, dairy and meat products, mobiles, electronics accessories, stationery items and home accessories. According to livemint, customers can get their orders delivered between 6am to midnight.

4. Posterscope India Elevates Deepak Kumar As Director & Fabian Cowan As Country Head

Posterscope India has elevated Deepak Kumar to the role of director while Fabian Cowan has been elevated as country head. The duo will continue to report to Haresh Nayak, president, Posterscope Apac and COO, DAN Media Brands. While Kumar will take charge of Brandscope, the hyperlocal out of home specialist under DAN, Cowan will be responsible for scaling up the agency’s business nationwide. As per campaign India, the moves are effective immediately.

5. Marico Appoints Mullen Lintas Mumbai To Handle Creative Mandate Of ‘Veggie Clean’

Marico recently launched Veggie Clean, a vegetable and fruit cleaner. To promote the new product, it has granted its full-service creative mandate to Mullen Lintas Mumbai. As per afaqs, the agency currently also handles Marico’s edible oil brand Saffola.