At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines of the Day:
1. Bharti Airtel Reports Highest-ever Consolidated Quarterly Revenues
Bharti Airtel Limited has recorded consolidated quarterly revenues at Rs 25,785 crore – up 22% YoY. Its India revenues stand at Rs 18,747 crore up, 22.0% YoY led by strong 4G customer momentum and up-trading. As per exchange4media, the count of 4G data customers stands at 152.7 million, up by 14.4 million for the quarter ended September 2020.
2. Rajiv Dhingra Launches RD&X Network
Rajiv Dingra, previously Founder and CEO of WATConsult, has launched his latest entrepreneurial venture, RD&X Network. As per adgully, the network aims to drive brand, business, media and data transformation helping businesses globally become real-time, disruptive, and thereby achieve exponential growth. There will be three international hubs in the US, EMEA, and SEA as well.
3. Calvin Klein Appoints Linh Peters As New Global CMO
Calvin Klein has named Linh Peters its new global CMO, effective from 2 November 2020. In her new role as global CMO for Calvin Klein, Peters will be responsible for driving greater consumer engagement, product marketing, and growing the brand with innovative, data-driven marketing strategies. As per marketing interactive, acting chief brand officer Greg Stogdon and acting CMO J.D. Ostrow will continue to work with the brand in different but complementary ways to aid Peters in her new role.
4. WICCI Launches PR & Digital Marketing Council
Women’s Indian Chamber of Commerce and Industry (WICCI) has announced the launch of a public relations and digital marketing council. With an objective to enable, equip and empower women within the communications Industry, the council will focus on initiatives that will encourage women stay on track in their careers all the way up to the most responsible leadership positions. As reported by campaign India, the council will be led by Kavita Lakhani, executive director, Lintas Live. Anjali Mehra, VP – marketing, The Leela Palaces, Hotels and Resorts, will support as vice president of the council.
5. Bharti Axa Life Insurance Appoints L&K Saatch & Saatchi As Creative Agency
Bharti Axa Life Insurance has appointed L&K Saatchi & Saatchi to manage its integrated creative mandate. The agency will handle creative across traditional, digital, BTL and other media offerings for Bharti Axa Life and General Insurance. The account was won following a multi-agency pitch.