At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Saatchi & Saatchi Bags Siemens’ Global Ad Account
Siemens has appointed Saatchi & Saatchi to its global advertising account. As per campaign UK, the account was being handled by The Observatory. The mandate, which was won following a multi-agency pitch, covers both corporate branding and the company’s business units across all major markets.
2. Disney+ Hotstar Appoints Shweta Poojari as Head, PR & Publicity
Shweta Poojari has joined Disney+ Hotstar as Head, Public Relations and Publicity. Poojari joins Disney+ Hotstar from Netflix. She has also worked for INOX, Sony Pictures Entertainment, Avian Media and Lowe Lintas, among others in the past.
3. WATConsult Wins Licious’ ORM & Digital Listening Mandate
WATConsult has won the ORM (Online Reputation Management) and digital listening mandate for Licious. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office. As per the mandate, WATConsult will manage the regular social media channels, app reviews, ‘Google My Business’ reviews, blogs, news and public websites. Crisis management is also a significant part of the mandate.
4. Kinnect Announces Key Leadership Elevations
Kinnect has elevated Elstan Rebello, Henna Pande and Ritika Malhotra as vice presidents. Pande, who was group head, has been appointed as VP – North India. Rebello, who was AVP – client servicing, has been appointed as VP, South India while Malhotra, who was associate vice president, has been appointed as VP for West India.
5. Razorpay Appoints Gaurav Ramdev as Head, Marketing
Razorpay has roped in Gaurav Ramdev as head of marketing for RazorpayX. At Razorpay, he will lead the marketing team, brand strategy and management, occasions building, consumer research, communication, multimodal campaigns, and innovation. Gaurav joins from The Coca-Cola Company where he was the brand marketing lead for Fanta.
