At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Rediffusion Appoints Deepak Sharma as Executive Director
Deepak Sharma, former Starcom MediaVest Group MD-North India, has joined Rediffusion Media & Communications as Executive Director. He parted ways with Starcom in May this year. Before Starcom, Sharma also worked across other agencies such as dentsu and GroupM.

2. Google Launches Digital Store Called Qaya
Google has launched a digital store called Qaya for creators to sell products and services to their audiences. As noted by social samosa, this is to enable ‘creator entrepreneurship’ and help them monetize their social presence across networks at a single shop. It has currently been launched in the beta phase in US and would be rolled out to more countries soon.

3. Apple Hires Andrea Schubert to Lead Augmented Reality
Apple has hired Andrea Schubert to lead for its augmented reality (AR) products, according to The Verge. Schubert is currently Meta’s communications and public relations lead. She has been working with Meta for nearly six years.

4. IDFC FIRST Bank Appoints Naarayan T V as CMO
IDFC FIRST Bank has appointed Naarayan T V as Chief Marketing Officer. He joins from SugarBox where he had set up the marketing and communications team across brand, digital, creative, PR and partnership marketing. Naarayan has also worked with organisations like HSBC, Standard Chartered Bank and PayPal.