At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Rashi Goel Moves on from Nestle India
Rashi Goel has resigned from her post as the Business Executive Officer – Breakfast Cereals, South Asia and Director Marketing & Consumer Communications at Nestle India. According to exchange4media, she had joined Nestle in April 2017 as Director – Marketing and Consumer Communications India. Prior to joining Nestle, Goel was the CMO at The Kraft Heinz Company India.
2. Twitter Launches Twitter Prism
Twitter is launching Twitter Prism to bring together existing and new efforts that support diverse creators and publishers. As reported by social samosa, Twitter Prism will enable advertisers to develop more inclusive marketing strategies and channel media dollars into diverse and historically excluded communities. The platform will help brands better understand specific aspects of the communities they want to engage with.
3. Vishal Nicholas to Lead Strategy at dentsu Impact
Vishal Nicholas, Planning & Strategy Head – dentsuMB will now also lead Strategy for dentsu Impact. Under this expanded mandate, Vishal will manage planning & strategy – South, Mumbai and Delhi for both the agencies. He will continue to report into Sidharth Rao, CEO, dentsuMB Group.
4. Facebook to Allow Reels Ads Placement
Facebook will now allow for Reels ads placements on Instagram via the Instagram Marketing API now. This new feature will enable developers to create ads and use Instagram Reels as one of the target positions to reach out to their potential customer base. As per social samosa, the new ad placements come in line with the platform’s vision for Reels.
5. Efficacy Worldwide Appoints Ravindra Singh as GM – North
Efficacy Worldwide has appointed Ravindra Singh as general manager, North, as noted by campaign India. In his new role, he will be responsible for new business development and client servicing and nurturing across clients in the North region. He moves from Havas Media, where he was business director – audience planning.
