News:

Melt Update | 25 May | Sidharth Rao to exit Dentsu in Dec ‘22 and MORE

melt, May 25, 2022

Meanwhile, Starbucks is pulling its brand out of the Russian market.

Top News:

1. Sidharth Rao to exit Dentsu in Dec ‘22
Sidharth Rao, CEO, dentsuMB Group India, will be leaving the agency in December 2022. Rao plans to turn entrepreneur again. Post this, dentsuMB India will come under the additional charge of Heeru Dingra, CEO, Isobar India group.

2. Zing unveils new logo, ropes in Siddhant Chaturvedi
Youth entertainment channel Zing unveiled an all-new avatar comprising a new logo, channel packaging, brand ambassador (Siddhant Chaturverdi), and a brand campaign, to launch its new positioning, ‘Apni Vibe, Apni Tribe’.

3. ASCI updates code to make advertising more inclusive
New areas of possible discrimination or derision have now been included in the ASCI Code, such as gender identity and sexual orientation, body shape, age, and physical and mental conditions.

4. Meta launches 3D avatars
Meta has officially rolled out 3D avatars to Instagram stories and direct messages. It has also launched updated avatars for the social media platforms Facebook and Messenger.

5. Starbucks pulls brand out of Russia
Starbucks is pulling its brand out of the Russian market, where a franchise partner owns and operates 130 outlets.