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Melt Update | 25 Jan | BCCI scores Rs 4,670 cr in WPL team auction and MORE

melt, January 27, 2023

Top News:

1. BCCI scores Rs 4,670 cr in WPL team auction
BCCI scored a windfall gain of ~Rs 4,670 crores by auctioning five team franchises for the first season of the Women’s Premier League. Adani, IndiaWin Sports, Royal Challengers, GSW-GMR cricket and Capri Global won the bids, BCCI secretary Jay Shah tweeted.

2. GroupM iTV & Ormax Media report: Box Office crossed Rs 10,000 cr in 2022
According to the report, 2022 was the 2nd year to cross Rs 10,000cr mark box office. H2 of 2022 saw an 18% increase in the number of brands advertising as compared to the same period in 2019. F&B and Consumer Durables were the top 2 categories.

3. Kantar India’s budget survey: Rising inflation top concern
According to the report, 50% believe that the Indian economy will grow in 2023 as against 31% who feel there will be a slowdown. 3 out of 4 people are worried about the rising inflation and want the government to introduce decisive measures to tackle the same.

4. Viacom18 to merge JioCinema & Voot: Report
Media reports say that Viacom18 is set to merge its OTT platform Voot with JioCinema to stream the IPL. The combined entity will reportedly also go for a rebranding ahead of the tournament.

5. Aditi Patwardhan joins Sideways
Sideways appointed Aditi Patwardhan as Chief Strategy Officer. She will be responsible for heading the creative, tech and industrial design teams to deliver impactful solutions for clients. She moves from FCB Interface, where she was chief strategy officer.