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Melt Update | 24 May | R.I.P. Anant Rangaswami

melt, May 24, 2022

Kyoorius and MELT deeply mourn the demise of Anant Rangaswami, who among several roles, also served as Editor of MELT.

Top News:

1. R.I.P. Anant Rangaswami
Kyoorius and MELT deeply mourn the demise of Anant Rangaswami, who among several roles, also served as Editor of MELT. He was 61, and had spent over 25 years in the advertising and marketing industry.

2. Marico acquires True Elements
Marico has announced a strategic investment in HW Wellness Solutions with an acquisition of 54% equity stake. HW Wellness Solutions owns True Elements, a brand that operates in the healthy breakfast and snacks segment.

3. ZEE signs on to UAE’s T20 League
UAE’s T20 League has announced the signing of a long-term global media rights contract with global media and entertainment powerhouse ZEE. The League will air exclusively on ZEE’s linear channels and its OTT platform ZEE5, in India and across the world.

4. Meta to share data on advertiser choice for political & social ads
Meta has said it will be sharing more data on the choices that advertisers of political and social ads are making, media networks have reported. The public ad database will include this information in its database for the use of academic researchers.

5. LinkedIn updates its Professional Community Policies
The updated Professional Community Policies by LinkedIn elucidate regulations formed in strive to maintain the digital well-being of the users and the overall welfare of the platform.