At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. WPP Acquires Satalia
WPP has acquired AI technology company Satalia. Satalia, whose clients include PwC, Tesco, Unilever among others, will join Wunderman Thompson Commerce to work on the technology division of its global e-commerce consultancy. As per campaign India, WPP also launched its own global data consultancy, Choreograph, in April 2021.
2. Star TV Network Elevates Sarika Shankarnarayan as Business Head – Star UK, Europe, South Africa
Star TV Network has elevated Sarika Shankarnarayan as Business Head – Star UK, Europe, South Africa, as per exchange4media. Based in London, she was the Head of Marketing, Star Network for UK, Europe & South Africa & mainstream sponsorship for Star UK. Prior to Star, she served in marketing roles at Zee TV and Sony Entertainment Television.
3. Colgate-Palmolive Launches Recyclable Toothpaste Tubes
Colgate-Palmolive has launched the first-of-its-kind recyclable toothpaste tubes in India that will be available nationally starting this month, August 2021. Launching the initiative in partnership with EPL (formerly known as Essel Propack Limited), Colgate is manufacturing recyclable tubes for its Colgate Active Salt and Colgate Vedshakti toothpaste portfolio. As reported by afaqs, these toothpaste tubes with recyclable packaging will carry an identifiable recyclable logo.
4. Tilt Brand Solutions Appoints Gulshan Singh as Chief Strategy Officer
Tilt Brand Solutions has appointed Gulshan Singh as chief strategy officer. He moves from FCB Interface where he was national planning director. As per campaign India, Singh will pair up with Paul Dueman, also chief strategy officer, who joined the agency a year ago.
5. Optimise Media India Elevates Shaan Raza to CEO
Optimise Media India Elevates Shaan Raza, deputy managing director, to the position of the chief executive officer. Raza will oversee the expansion of Optimise India operations, building new partnerships, enlarging product portfolio, onboarding of new clients, and shoring up headcount. As noted by The Economic Times, she has taken over from LD Sharma, managing director and founding chief executive officer who will remain as managing director further.
