At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Virat Kohli Bats For Rage Coffee
Rage Coffee, the Delhi-based manufacturer of packaged coffee products has onboarded Virat Kohli as an investor and brand ambassador. With this association, Rage Coffee aims to make itself a fan favourite and acquire new customers.

2. New Faces At Essence India
Based in Bengaluru, Bharati Joshi joins as VP – Product, while Kunal Danda will head the agency’s Mumbai office as VP – Client Services, India. Vinish Mathews is VP – Client Services, and is based in Delhi

3. Jigisha Chawla joins Havas Worldwide as EVP
Havas Worldwide, the creative arm of Havas Group India, has appointed Jigisha Chawla as EVP – Gurugram. Chawla’s last full-time stint was with Kreativ Street, where she served as Chief Business Officer.

4. Dentsu APAC appoints Christina Lee as CTO
dentsu Asia Pacific announced the appointment of Christina Lee as Chief Technology Officer (CTO). Lee will be responsible for providing overarching technology strategy, industry-leading capabilities and solutions to enable business growth.

5. Tata IPL 2022 to be broadcast in 9 languages
Disney Star announced that it will telecast Tata IPL 2022 across nine languages, including Gujarati. The cricket extravaganza is set to commence from 26 March.