News:

Melt Update | 23 June | Paramount+ in India and MORE

melt, June 23, 2022

Meanwhile, Yes Bank today announced the appointment of Nipun Kaushal as the Chief Marketing Officer (CMO) for the Bank.

Top News:

1. Paramount+ in India
Paramount+, the global video streaming service from Paramount Global, will be bundled with Reliance Industries-backed Viacom18’s super service. Paramount+ is slated to launch in India in 2023 in partnership with Viacom18.

2. PwC Report: 8.8% CAGR for Indian M&E
India’s Entertainment & Media industry is expected to reach Rs4, 30,401Cr by 2026 at 8.8% CAGR. These figures come from PwC’s Global Entertainment & Media Outlook 2022-2026,

3. InMobi Study: Brands + Consumer Data Privacy
The study found that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy.

4. Barun Das elevated as MD & CEO, TV9 Network
TV9 Network CEO Barun Das has been elevated to the post of Managing Director and CEO. He joined the network in 2019 and is currently serving as CEO. Prior to joining TV9 Network, he was the founder of Mydia100 Communications Pvt. Ltd.

5. Yes Bank appoints Nipun Kaushal as CMO
Yes Bank today announced the appointment of Nipun Kaushal as the Chief Marketing Officer (CMO) for the Bank. In this role, he will be responsible for the Marketing and Corporate Communication (MCC) and Corporate Social Responsibility (CSR) functions of the Bank.