Melt Update | 23 Feb | WPP’s Hogarth Launches ‘The Metaverse Foundry’ & MORE

Ritwika Gupta, February 23, 2022

In other news, WPP has acquired influencer marketing agency Village Marketing.

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Top News:

1. WPP’s Hogarth Launches ‘The Metaverse Foundry’

Hogarth, WPP’s specialist global creative content production company, has launched ‘The Metaverse Foundry’ – a global team of over 700 creatives, producers, visual artists, developers and technologists. From design to execution, The Metaverse Foundry will deliver brand experiences for clients in the metaverse. It will be available to all of WPP’s clients and agencies globally, to help realise strategies and ideas from across the WPP network.

2. Wondrlab Appoints Siddhyesh Narkar as CTO & Shama Sayed as Head of Sales

Wondrlab has appointed Siddhyesh Narkar as Chief Technology Officer and Shama Sayed as Head of Sales. Narkar will oversee technology development across all products and platforms while Sayed will lead business and partnerships with a core focus on disrupting the digital space. They will be based in Mumbai and will report to Vandana Verma, co-founder and managing partner at Wondrlab.

3. Kinnect Appoints Bharatesh Salian as SVP – Marketing Science & Customer Experience

Kinnect has appointed Bharatesh Salian as senior vice president – marketing science and customer experience to lead its newly launched CX practice. Kinnect CX will help the agency partner with clients for their digital transformation journey and fuel their customer-centric ambition. Salian moves from MRM, where he was branch head.  

4. WPP Acquires Village Marketing

WPP has acquired influencer marketing agency Village Marketing. Village Marketing, founded by Vickie Segar in 2013, will join the Wunderman Thompson North American network. Segar will retain her title and report to Wunderman Thompson chief executive Audrey Melofchik.