News:

Melt Update | 22 Feb | Disney Star Elevates Harry Griffith as Head – Rights Acquisition & Syndication (Sports) & MORE

Ritwika Gupta, February 22, 2022

Meanwhile, Procter & Gamble has rolled out company benefits including medical insurance, emergency financial assistance, flexi subsidy allowance and relocation benefits to partners of LGBTQ+ employees.

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Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
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The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
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Top News:

1. Disney Star Elevates Harry Griffith as Head – Rights Acquisition & Syndication (Sports)
Disney Star has elevated Harry Griffith as Head, Rights Acquisition & Acquisition (Sports). Griffith will be taking over additional responsibilities of rights acquisition and key licensor relationships in addition to his current responsibility as head, global syndication and sales for sports. He has been part of the Disney Star sports team since July 2015.

2. L&K Saatchi & Saatchi Appoints Neeraj Sharma as Senior Vice President
L&K Saatchi & Saatchi has appointed Neeraj Sharma as senior vice president. Sharma joins the agency’s planning team from Rediffusion, where he was head of planning. He will be based in Mumbai.

3. P&G Rolls out Company Benefits for Partners of LGBTQ+ Employees
Procter & Gamble has rolled out company benefits including medical insurance, emergency financial assistance, flexi subsidy allowance and relocation benefits to partners of LGBTQ+ employees. They will be covered under company’s medical plan that provides hospitalization coverage to employees and their dependents. Furthermore, they can also avail other benefits like financial assistance for medical emergencies and bank loans.

4. Mullen Lintas Bags Future Generali India’s Creative & Social Media Mandate
Future Generali India Insurance has appointed Mullen Lintas as its communication partner for its creative and social media mandate. The agency will handle full-service responsibilities  including communication strategy, with a special focus on digital. Mullen Lintas was appointed after a multi-agency pitch.

5. Virtue Hires Hayden Scott as Senior Creative Director, India
Virtue, the creative agency powered by Vice, has appointed Hayden Scott as its Senior Creative Director for India. In his new role, Scott will head up creative stewardship in India and help guide Virtue’s creative vision. Scott joins from Famous Innovations.