Melt Update | 21 Jan | Amazon Opens First Physical Clothing Store & MORE

Ritwika Gupta, January 21, 2022

In other news, Instagram is launching trials of a subscription service that will allow users to pay for extra content from creators.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Amazon Opens First Physical Clothing Store

Amazon has opened its first bricks-and-mortar shop in Los Angeles. As per livemint, the move to expand its retail presence with a physical clothing store comes as authorities and competitors raise warnings over Amazon accumulating “too much control” over the market. Amazon said that its algorithms will produce tailored, real-time recommendations for each customer.

2. Instagram Launches ‘Subscription’ Service
Instagram is launching trials of a subscription service that will allow users to pay for extra content from creators. The new feature will allow creators to unlock a subscribe button on their Instagram profile and set a monthly pricing that will allow their most engaged followers to access exclusive content and benefits. Instagram also stated that until 2023, it will not charge creators any fees for these subscriptions.

3. M/SIX Promotes Jack Swayne to Global CEO
Media agency M/SIX, a joint venture with The&Partnership and WPP, has promoted Jack Swayne as global chief executive officer. In his new role, Swayne will be responsible for leading the global agency on a day-to-day basis. Prior to this, he was CEO of M/SIX UK and EMEA.

4. Ankur Ogra Named Head of Growth, Tata Sky Binge OTT
Tata Sky has appointed Ankur Ogra as head of growth for Tata Sky Binge OTT. In his new role, he will be responsible for launching and spearheading the brand. Ankur joins Tata Sky after a 6 year long stint with blinkit (previously Grofers).

5. Rediffusion Bags Nippon India Mutual Fund Creative Account
Rediffusion has won the creative account of Nippon India Mutual Fund. The business will be handled out of the agency’s Mumbai office. The account was won following a multi-agency pitch.