At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Today:
1. MediaCom Rolls Out ‘Inclusive Planning’ Initiative
MediaCom has pledged to shift its media planning approach to focus on diverse audiences in a bid to help brands better communicate with consumers. The initiative will sit central to all planning decisions the agency’s teams make. As per Campaign Live, MediaCom has set up a steering group to help roll out the “Inclusive Planning” initiative into the agency.
2. DY Works Appoints Tresa Paul As CEO & MD
DY Works has appointed Tresa Paul as CEO and MD, taking over from Alpana Parida who has moved out to pursue entrepreneurial opportunities. As reported by campaign India, Paul joins from Bonzai Digital where she was heading products and marketing for the Apac region for the Singapore based firm. Prior to that, Paul was with Ogilvy. She has also worked with Idea Cellular, Saffron Brand Consultants and Lowe.
3. Airbnb Puts Global Ban On House Parties
Airbnb is putting a global ban on house parties and events in properties listed on its platform to better follow social distancing requirements for large gatherings. According to The Verge, it is imposing an occupancy cap of 16 people, and consumers who try to evade the new rules risk being banned from the platform or even the possibility of legal action. The ban is in effect indefinitely and applies to all future bookings. It comes the day after Airbnb filed a confidential IPO.
4. Delhi Capitals Announces JSW Group As Principal Sponsor For IPL
Delhi Capitals has announced JSW Group as the IPL team’s Principal Sponsor for the upcoming season of the Indian Premier League. As noted by exchange4media, JSW Group replaces Daikin Air-Conditioning, the team’s Principal Sponsor since 2015. IPL 2020 is to be held in UAE between September to November this year.
5. Ipsos India Elevates Raja Bunet To COO
Ipsos India has elevated Raja Bunet to chief operations officer. He will lead contactless data collection operations. According to campaign India, Bunet joined Ipsos in 2011 and was most recently executive director, mobile first and new initiatives.