Melt Update | 20 September | YouTube ends 10 unskippable ad experiment and MORE

melt, September 20, 2022

Meanwhile, Network18 ropes in Palki Sharma.

1. YouTube ends 10 unskippable ad experiment
YouTube has concluded an experiment where users had to watch 10 unskippable ads while watching videos. Many users took to social media to complain since they have been noticing many ads that are longer and in unskippable formats.

2. CCI gives nod to Jio Cinema OTT and Viacom18 Media merger
The Competition Commission of India (CCI) has given permission to the proposed merger between Jio Cinema OTT and Viacom18 Media. This follows an investment by Bodhi Tree Systems (BTS1) and Reliance Projects and Property Management Services Ltd (RPPMSL).

3. Burzin Mehta moves to Gozoop Group as CCO
Gozoop Group has announced the appointment of Burzin Mehta as Chief Creative Officer. Mehta moves from Publicis Groupe, where he was national creative director with BBH and Publicis Worldwide.

4. Wavemaker India designates Vishal Jacob as Chief Transformation Officer
Wavemaker India, the media agency from GroupM, today announced Vishal Jacob as the Chief Transformation Officer. Vishal will take on the additional responsibility of Chief Transformation officer in addition to his existing role of Chief Digital Officer.

5. Network18 ropes in Palki Sharma
Network18 has appointed senior broadcast journalist and editor Palki Sharma at Managing Editor rank, the company said in a press statement. Sharma is tasked to launch a new multi-platform video project for the group.