Melt Update | 20 July | Toyota Pulls its Olympics TV Ads & MORE

Ritwika Gupta, July 20, 2021

Meanwhile, Dentsu International has appointed Fred Levron, worldwide creative partner at FCB, to join as global chief creative officer.

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Top News:

1. Toyota Pulls its Olympics TV Ads

Toyota has decided to drop all of its Olympic advertising, just days before the Games begin. The decision comes as the Olympics faces mounting public opposition amid fears it will lead to a spike in Covid infections. As per The New York Times, Toyota has decided to cancel all domestic television advertising associated with the Olympics. Neither its chief executive, Akio Toyoda, nor other senior figures will attend the opening ceremony.

2. Dentsu International Appoints Fred Levron as Global CCO

Dentsu International has appointed Fred Levron, worldwide creative partner at FCB, to join as global chief creative officer.  Starting 1 November 2021, he will be responsible for the network’s creative product and for accelerating creativity across Dentsu international’s creative, media and CXM agency brands. As per campaign India, he was also with CAA Marketing and spent 10 years at Ogilvy Paris.

3. Zomato’s Deepinder Goyal Joins Board of magicpin

Zomato’s co-founder and CEO Deepinder Goyal has joined the board of magicpin, as an independent director. As reported by afaqs, magicpin is India’s first savings app that connects hyperlocal merchants and brands with consumers, founded by Anshoo Sharma & Brij Bhushan, and backed by Lightspeed Venture Partners, Waterbridge and Samsung.

4. Jio Studios Appoints Saurabh Varma as CMO

Jio Studios has appointed Saurabh Varma as Chief Marketing Officer. As part of his new role, he will market films and web content. As noted by exchange4media, he joins the content production house from Inox Leisure where he held the same designation.