At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
1. Toyota Pulls its Olympics TV Ads
Toyota has decided to drop all of its Olympic advertising, just days before the Games begin. The decision comes as the Olympics faces mounting public opposition amid fears it will lead to a spike in Covid infections. As per The New York Times, Toyota has decided to cancel all domestic television advertising associated with the Olympics. Neither its chief executive, Akio Toyoda, nor other senior figures will attend the opening ceremony.
2. Dentsu International Appoints Fred Levron as Global CCO
Dentsu International has appointed Fred Levron, worldwide creative partner at FCB, to join as global chief creative officer. Starting 1 November 2021, he will be responsible for the network’s creative product and for accelerating creativity across Dentsu international’s creative, media and CXM agency brands. As per campaign India, he was also with CAA Marketing and spent 10 years at Ogilvy Paris.
3. Zomato’s Deepinder Goyal Joins Board of magicpin
Zomato’s co-founder and CEO Deepinder Goyal has joined the board of magicpin, as an independent director. As reported by afaqs, magicpin is India’s first savings app that connects hyperlocal merchants and brands with consumers, founded by Anshoo Sharma & Brij Bhushan, and backed by Lightspeed Venture Partners, Waterbridge and Samsung.
4. Jio Studios Appoints Saurabh Varma as CMO
Jio Studios has appointed Saurabh Varma as Chief Marketing Officer. As part of his new role, he will market films and web content. As noted by exchange4media, he joins the content production house from Inox Leisure where he held the same designation.