Melt Update | 20 July | BCCI Looking To Hold IPL 2020 between 26 September-8 November 2020 & MORE:

Ritwika Gupta, July 20, 2020

Meanwhile, ZEE5 has appointed Manish Kalra to lead their AVOD (ad video on demand) as Senior Vice President and Business Head.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Headlines of the Day:

1. BCCI Looking To Hold IPL 2020 Between 26 Sep – 8 Nov 2020

The BCCI is looking at holding IPL 2020 between 26 September-8 November 2020, according to exchange4media. Last week, it was also reported that BCCI will be hosting IPL’s 2020 edition in UAE. The cricket board might also host a national camp in the UAE to determine the fitness of the players.

2. ZEE5 Appoints Manish Kalra to lead AVOD business as SVP and Business Head

ZEE5 has appointed Manish Kalra to lead their AVOD (ad video on demand) as Senior Vice President and Business Head. In his new role, Kalra will be responsible for overall AVOD business. Prior to this, he was in leadership roles in various online organizations like Amazon,, and Homeshop18.

3. IPRS Partners With Facebook To License Its Music Repertoire

The Indian Performing Rights Society Limited (IPRS) has partnered with Facebook to license its music repertoire for video and other social experiences across Facebook and Instagram. People will now be able to choose music from the IPRS collection with hundreds and thousands of songs, to add in their own videos they share on Facebook and Instagram, as well as other social features like Music Stickers on Stories. Through this association, the artists/ members of IPRS aim to get their music compositions out to millions of people in the country.

4. Tata Sky Binge Assigns Creative & Digital Mandage to Chimp&z

Tata Sky’s aggregator app platform, Tata Sky Binge has assigned its creative and digital mandate to digital agency, Chimp&z. The account was awarded following a multiple agency pitch. Chimp&z has proposed to create a separate entity for Tata Sky Binge on the digital platforms. As per The Economic Times, the agency has been further mandated to handle the brand’s content marketing, ORM, influencer outreach programs as well as media planning and buying to ascertain its digital and social media presence.