Melt Update | 20 Jan | Netflix Crosses 200M Paying Subscribers & MORE

Ritwika Gupta, January 20, 2021

Meanwhile, Amit Sutha has been elevated to EVP, Executive Director Global Business of Interpublic’s new creative practice, Mediabrands Content Studio.

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Top News:

1. Netflix Crosses 200M Paying Subscribers

Netflix has reported that it has added 8.5 million net new paying subscribers during the fourth quarter. This means the streaming giant now has a total of 204 million paying subscribers worldwide — net growth of 37 million new subscribers for the full year, up from 28 million net additions in 2019. According to TechCrunch, the company also reported that it brought in $6.64 billion in revenue and earnings per share of $1.19 during Q4, compared to analyst predictions of $6.63 billion in revenue and EPS of $1.39.

2. Amit Sutha Elevated To EVP, Executive Director, Global Business, Mediabrands Content Studio

Amit Sutha has been elevated to EVP, Executive Director Global Business of Interpublic’s new creative practice, Mediabrands Content Studio, effective immediately. Launched in November 2020 by Brendan Gaul, Mediabrands Global Chief Content Officer, MBCS is designed to network and grow the content capabilities within Mediabrands’ agencies around the world. As per BrandinginAsia, Sutha in his new role will oversee the development and deployment of specialized content capabilities and teams across Mediabrands’ top markets.

3. FoxyMoron Appoints Naman Surana as National Business Director

FoxyMoron has appointed Naman Surana as its National Business Director. He was the former Brand Manager of DS Group for over 8 years. In this role, Naman Surana will support existing and new client businesses with advertising insights and brand communication advisory to achieve their desired business impact. As per exchange4media, he will be working closely with teams across the agency’s Mumbai, Gurgaon and Bengaluru offices.

4. IdeateLabs Appoints Lokesh Shah as VP, Brand Solutions

IdeateLabs has appointed Lokesh Shah as vice president – brand solutions. He will be based out of the agency’s Mumbai office and will be reporting to Vrutika Dawda, director. As reported by The Economic Times, Shah has worked for many agencies in the past including Cheil India, Lowe, FCB Ulka, Havas Worldwide, and TBWA.