Top News:

1. Tista Sen exits Wunderman Thompson
Tista Sen, Regional Creative Director, Wunderman Thompson, has quit the agency after a two-decade-long association. Monday was her last day at Wunderman Thompson.

2. AxisMyIndia: 55% households intend to watch T20 World Cup
An AxisMyIndia report shows that 21% of households increased their media consumption, a rise of 2% from the previous month. 55% intend to watch the T20 World Cup, 69% of them will prefer to watch the T20 World cup on television, 28% will watch it on their phone.

3. More CXO exits at Twitter
Twitter’s Chief of Advertising, Sarah Personette and CMO, Leslie Berland has quit. According to a New York Times report, the company’s Chief Customer Officer, the Head of People and Diversity, and the Head of Product — have also departed.

4. Adobe to review global media account
AdAge reports that Adobe has put its global media account under review. Incumbent Agency on Record, Wavemaker, is defending the account against pitches by Dentsu and Stagwell, the report says.

5. RBI commences pilot to test use case of digital rupee
India’s central bank, the Reserve Bank of India (RBI), has commenced a pilot to test a specific use case of the digital rupee (e₹) in the wholesale segment, according to a press release.