Melt Update | 2 August | Instagram Reels can now be boosted as ads and MORE

melt, August 2, 2022

Meanwhile, Zomato rebrands as ‘Eternal’.

Top News:

1. Instagram Reels can now be boosted as ads
Instagram has announced businesses can now boost their reels within the Instagram app to turn them into ads. Boosted Reels that appear as ads, will appear in Feed, Stories, the Reels tab, and the explore page to help new customers to discover the brand on Instagram.

2. Kantar India: Parle is India’s most chosen FMCG brand
Kantar India’s latest annual Brand Footprint report ranks the Most Chosen FMCG Brands based on Consumer Reach Points (CRP’s). Parle leads this year’s rankings, followed by Amul, Britannia, Clinic Plus and Tata Consumer Products.

3. Zomato rebrands as ‘Eternal’
Media reports say that Zomato has rebranded itself as ‘Eternal’, which will house multiple businesses. Each business unit of Zomato will have a separate CEO.

4. Ogilvy India promotes Ganapathy Balagopalan
Ogilvy India has announced the promotion of Ganapathy Balagopalan to Deputy Chief Strategy Officer, Ogilvy India. According to the agency, Ganapathy (aka ‘Guns’ in Ogilvy), is also perhaps India’s most awarded planner.

5. FCB India appoints Abhiavk Kaushik as President
Abhinav Kaushik has joined FCB India as President. Kaushik updated his LinkedIn account to reflect this appointment. He moves from Taproot dentsu, where he was Executive Vice President and Head of in Delhi and Mumbai, India.