News:

Melt Update | 19 April | P&G India to elevate LV Vaidyanathan as CEO and MORE

melt, April 19, 2022

Meanwhile, The Abby’s award governing council has announced six advertising professionals as jury chairs for this year's awards.

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Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
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Top News:

1. P&G India to elevate LV Vaidyanathan as CEO
Procter & Gamble announced the elevation of LV Vaidyanathan as its India CEO, effective 1 July, 2022. This move follows the elevation of Madhusudan Gopalan as SVP – Grooming & Oral Care, P&G Japan and Korea.

2. Avinash Jakhalekar moves to L&K Saatchi & Saatchi
L&K Saatchi & Saatchi announced the appointment of Avinash Jakhalekar as Group Creative Director. At L&K Saatchi & Saatchi, Jakhalekar will be based in Mumbai and report to Kartik Smetacek, joint NCD, L&K Saatchi & Saatchi.

3. Twitter adopts limited duration shareholder rights plan
Twitter, Inc. today announced that its Board of Directors has unanimously adopted a limited duration shareholder rights plan (the “Rights Plan”). The Board adopted the Rights Plan following an unsolicited, non-binding proposal to acquire Twitter.

4. DDB Mudra Group elevates Vanaja Pillai
DDB Mudra Group announced the elevation of Vanaja Pillai, the driving force behind the Phyllis India Project, to now the company’s Head of Diversity, Inclusion, and Impact, underscoring the company’s commitment to diversity, equity, and inclusion.

5. Goafest 2022: Jury chairs for Abbys announced
The Abby’s award governing council has announced six advertising professionals as jury chairs for this year’s awards, featuring Amer Jaleel, Ashwini Deshpande, Bobby Pawar, Chhaya Bharadwaj, Rahul Mathew and Rajdeepak Das.