Melt Update | 18 March | Cannes Lions Festival of Creativity 2020 Postpones As COVID-19 Crisis Worsens & More

Madhuwanti Saha, March 18, 2020

Meanwhile, Global Diageo's Media Account Goes to Omnicom's PHD

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Stories Of The Day:

  1. Cannes Lions Festival of Creativity postpones as COVID-19 crisis worsens
    Cannes Lions has shifted its International Festival of Creativity from June to October as the coronavirus outbreak worsens, as reported by Campaign. This is part of its previously announced contingency plans. The decision to postpone the festival from June ‘comes following much deliberation with our partners and customers, as well as, consultation with public health officials, the mayoral office of Cannes and the French Authorities,’ said Cannes Lions in a statement.
  2. Global Diageo’s Media Account Goes to Omnicom’s PHD
    A PHD-led team from Omnicom Media Group has won Diageo’s global media planning and buying account in almost all of its key markets across the globe, according to Campaign UK. The British drinks giant informed agencies of the result. DAN’s Carat was the main incumbent agency, which faced Publicis Media and OMG in the final stage. According to Isabel Massey, global media director at Diageo, OMG will be its media agency of record and PHD its strategic media lead.
  3. HSBC consolidates its global account with WPP as the lead agency
    HSBC has consolidated its global advertising account with WPP as the ‘lead agency group partner’ as reported by Campaign UK. Publicis Groupe, which shared some of the business with WPP, will continue to work on creative for the bank on a project basis. HSBC is said to have conducted the review at a holding company level during a closed process that began last year.
  4. Titan retains Madison Media as its agency on record
    After a competitive pitch, Titan has retained Madison Media Group as its Agency on Record as reported by Exchange4media. The pitch size is estimated to be around Rs 300 crore. Madison has been handling Titan since 2017. Under the mandate, Madison will create the TV, Print and Radio planning and buying strategy for the company.
  5. Salesforce appoints former SBI chairperson Arundhati Bhattacharya as the India CEO
    Former SBI chairperson Arundhati Bhattacharya has been appointed as the new CEO of Salesforce, as seen on Livemint. She will take over as the software company’s Chairman and CEO from April 20. In her new role, Bhattacharya will report to Ulrik Nehammer, the General Manager of APAC region.