Melt Update | 17 Sep | Cadbury Dairy Milk Partners With Mumbai Indians For IPL 2020 & MORE

Ritwika Gupta, September 17, 2020

In global news, WPP has consolidated its health teams to form a new global healthcare agency - VMLY&Rx.

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Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
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The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
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Top Headlines Of The Day:

1. Cadbury Dairy Milk Partners With Mumbai Indians For IPL 2020

Mondelez India’s Cadbury Dairy Milk has partnered with Mumbai Indians, as their official Goodness Partner for the Indian Premiere League 2020. As part of the partnership, the brand aims to spread the message of acknowledging the unacknowledged with a brand new “#SayThankYou” initiative. According to exchange4media, the brand will double the total runs scored in all Mumbai Indians matches to provide health insurance for daily wage earners through its NGO partner Nirmana.

2. Amazon India Sets Up All-Women Delivery Station in Gujarat

Amazon India has set up an all-women delivery station in Kadi, Gujarat – its second such facility in the country. The new all-women delivery station, operated by a delivery service partner, is part of the company’s efforts towards increasing participation of women in the workforce, as reported by livemint. In 2016, the company had launched its first all-women delivery station in India, with its partner in Chennai, Tamil Nadu.

3. WPP Forms New Global Healthcare Agency – VMLY&Rx

WPP has consolidated its health teams to form a new global healthcare agency – VMLY&Rx. According to The Drum, the agency will service pharmaceutical clients producing specialist prescriptions. VMLY&Rx will combine specialist Sudler teams with VMLY&R and is to be led by Claire Gillis, International chief executive officer of WPP Health Practice.

4. Toyota Ropes In Ayushmann Khurrana A Brand Ambassador

Toyota Kirloskar Motor (TKM) has announced actor Ayushmann Khurrana as the brand ambassador for the all-new Toyota Urban Cruiser, ahead of the much-awaited launch, later this festive season. Khurrana will campaign for the Urban Cruiser through various electronic and print communications. As per exchange4media, Toyota Urban Cruiser’s communication campaign revolves around the idea that respect cannot be demanded; it must be earned.

5. Nielsen Launches Nielsen Compass

Nielsen is set to launch ‘Nielsen Compass’, a powerful database that leverages the company’s global scale to establish syndicated normative (norms) standards for campaign outcomes measurement. As reported by afaqs, the dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms providing a common measurement language across advertising buyers, sellers, and agencies.