News:

Melt Update | 17 August | upGrad brings in Myleeta AgaWilliams and MORE

melt, August 17, 2022

Meanwhile, Mondelez split its $1.6bn media account between Publicis Groupe, WPP and Vayner Media.

Top News:

1. upGrad brings in Myleeta AgaWilliams
upGrad has announced the appointment of Myleeta AgaWilliams as CEO – International to spearhead growth across the APAC, EMEA and US regions. Myleeta will be responsible for managing end-to-end international operations.

2. Dentsu Creative appoints Sumeer Mathur as CSO
Dentsu Creative has announced the appointment of Sumeer Mathur as Chief Strategy Officer. Mathur moves from Havas Worldwide, where he was National Strategy Head and Managing Partner. He will report to Amit Wadhwa, CEO, Dentsu Creative India.

3. Plum gets Sasha Abraham as Head of Brand
Plum has announced the appointment of Sasha Abraham as Head of Brand. Abraham joins the employee health insurance platform from Disney Star. At Plum, Abraham’s mandate is to fast track the company’s goal of insuring 10 million people by 2025.

4. Mastercard ropes in Indian badminton players as ambassadors
Mastercard has announced that badminton players Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty, will come on board as brand ambassadors in India.
Mondelez splits its $1.6bn media account

5. Mondelez splits its $1.6bn media account
Mondelez split its $1.6bn media account between Publicis Groupe, WPP and Vayner Media following a global review. Media in India will be led by WPP, along with Southeast Asia, Australia, New Zealand and Japan.