News:

Melt Update | 16 Sep | dentsu India to Operate Directly Under Peter Huijboom and Ashish Bhasin & MORE

Ritwika Gupta, September 16, 2021

Meanwhile, Parle Products has forayed into the cereals category, with the launch of ‘Hide & Seek Fills’.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. dentsu India to Operate Directly Under Peter Huijboom and Ashish Bhasin
dentsu India will now operate directly under global media CEO Peter Huijboom and APAC CEO Ashish Bhasin. As reported by exchange4media, this is an interim arrangement that will continue until the group finds a new CEO. The group’s operational responsibilities, including hiring and resignations, are largely being managed by Huijboom while Bhasin continues to focus on the business aspect.

2. Parle Products Foray into Cereals Category
Parle Products has forayed into the cereals category, with the launch of ‘Hide & Seek Fills’. Priced at Rs. 10/pack across India, Parle products aims to bring innovation to the line of breakfast cereals while providing affordable products. With the new category launch, the company wants to strengthen its product portfolio for consumers across all age groups.

3. CredAvenue Appoints Karanpreet Bindra as CMO
CredAvenue has appointed Karanpreet Bindra as the Chief Marketing officer. In his new  role, Karanpreet will oversee the entire gamut of Digital, Product, PR/Comms, and Brand marketing at CredAvenue for both the Enterprise and the B2C businesses. As per exchange4media, he will report directly to Gaurav Kumar and will be based out of Bangalore.

4. Denstu Webchutney Bags Uni Cards’ Digital Mandate
Dentsu Webchutney has won the digital mandate for fintech brand Uni Cards. The agency aims to establish and build a community around the brand’s promise of splitting payments at zero charges. As noted by campaign India, it also aims to create behaviours around good financial habits through the brand’s digital content and grow its offering.