Melt Update | 15 Sep | YouTube Launches ‘YouTube Shorts’ & MORE:

Ritwika Gupta, September 15, 2020

Meanwhile, Network Advertising has announced the appointment of Harish Shriyan and Amit Ray as executive directors.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Stories Today:

1. YouTube Launches ‘YouTube Shorts’

YouTube is entering the competitive short video space, launching a new feature within its main app for users to shoot and upload 15-second videos. The new feature called ‘YouTube Shorts’, will be accessible via the ‘Create’ icon in the YouTube mobile app. In ‘Create’, users can select three options: upload a video, create a short, or go live. Users can also edit pre-existing videos of 15 seconds or less or shoot new videos using a multi-segment camera, that allows the option to string multiple video clips together.

2. Network Advertising Appoints Harish Shriyan & Amit Ray As Executive Directors

Network Advertising has announced the appointment of Harish Shriyan and Amit Ray as executive directors, as per campaign India. Shriyan’s last role was as group CEO, Omnicom Media Group. Ray’s last role prior to this, was founding partner at Media First.

3. MILO Partners With Royal Challengers Bangalore For IPL 2020

Nestlé MILO has partnered with Royal Challengers Bangalore for the 2020 season of the Indian Premier League. Through this partnership, MILO aims to reaffirm its core purpose of encouraging sports among children. As reported by The Economic Times, the beverage brand has also launched a limited-edition pack that features RCB players.

4. Facebook To Launch ‘Climate Change Hub’

Facebook is set to launch an information hub about climate change, similar to hubs for Covid-19 and voting, as part of an effort to combat misinformation about the subject. As noted by livemint, climate change misinformation has long been a problem on Facebook, but the issue has become more prominent in recent weeks given the vast number of wildfires in the western U.S. The hub will go live today in the U.S., Germany, France and the U.K. and will roll out later to other countries.

5. Paytm First Games Ropes In Sachin Tendulkar As Brand Ambassador

Paytm First Games (PFG) has roped in Sachin Tendulkar as the brand ambassador. Sachin would be instrumental in creating awareness about fantasy sports in the country. According to exchange4media, he would help PFG to promote and generate excitement around all sports including kabaddi, football, and basketball.