1. OMG advises clients to pause Twitter ad spend
Omnicom Media Group (OMG) is advising its clients to pause Twitter advertising spend, according to an internal memo first reported by The Verge, joining IPG Mediabrands as the latest big ad buyer to pull back from the platform.
2. Panasonic unveils new brand slogan
Panasonic Life Solutions India has unveiled its new brand action slogan ‘Create Today. Enrich Tomorrow’. As part of this branding initiative, Panasonic has also launched a new video campaign focusing on delivering holistic well-being for people, society, and the planet.
3. Kashyap Gala appointed SVP at Pidilite Industries
Kashyap Gala has joined Pidilite Industries as Senior Vice-President. He made the announcement via a social media post. Gala has said he will be scaling up business as BU Head with full P&L ownership.
4. Quint & Newslaundry invest in The News Minute
Quint Digital Media and News Laundry Media will invest Rs 3.84 crore in Spunklane Media, which owns and operates South India focussed digital news platform The News Minute. Quint Digital Media will invest Rs 1.84 cr while News Laundry Media will invest Rs 2 cr.
5. YouTube gears up for holiday shopping
Eligible creators can tag products in their videos, Shorts, and live streams across Google’s entire product catalog. And, for a more interactive and engaging experience, creators will be able to hold Q&A sessions with their viewers during live shopping events for the first time.