Melt Update | 15 June | Netflix Launches Online Store & MORE

Ritwika Gupta, June 15, 2021

Meanwhile, Snapchat will now allow brands to post unique content on the platform.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Netflix Launches Online Store

Netflix is set to launch an online store to sell apparel, lifestyle merchandise and collectibles based on its popular shows. The online store,, will first be available in the United States and expand into other countries in the coming months. As per The Economic Times, the store will sell limited edition products on a regular basis, in addition to products available at retail stores through its partners.

2. Snapchat Allows Brands to Create Public Profiles  

Snapchat will now allow brands to post unique content on the platform. The move will allow to get discovered organically, engage with customers, build a following, sell products, and manage profiles – all from one discoverable place. As noted by exchange4media, brands can also showcase existing Lens AR Experiences, and share shoppable products directly within the Snapchat app.

3. ShareChat Launches ‘Chatrooms’

Bangalore-based social media platform ShareChat has built a live ‘Clubhouse-like’ audio product called Chatrooms, which can be monetised through virtual gifting features and loyalty programmes. According to business standard, the feature was launched last year in April and has registered 1.2 billion minutes of streaming monthly. Among the most interesting uses of chatrooms were Satsangs, Antakshari, and even celebrating birthdays at midnight.

4. Wondrlab Appoints Bilal Ansari as Lead – Data

Wondrlab has appointed Bilal Ansari as Lead – Data. Bilal joins from TikTok–ByteDance, where he was Content Solutions Manager. As per The Economic Times, he will report to Rakesh Hinduja, Co-Founder & Managing Partner, Content Platform, Wondrlab, in bringing these practices to the start-up.