At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines:
1. Apple Introduces ‘Apple Fitness+’
Apple has introduced its latest subscription service ‘Apple Fitness+’, designed to work with the Apple Watch, providing workouts that can be done on an iPhone, iPad, or Apple TV, with the Apple Watch tracking fitness progress. As reported by India TV, the service features workouts in 10 categories: High-Intensity Interval Training (HIIT), strength, yoga, dance, core, cycling, treadmill, rowing, and “mindful cooldown.” The service costs $9.99 per month or $79.99 per year as a standalone service.
2. Amazon Launches ‘Made for You’
Amazon has launched a way for customers to create custom clothing with a new service called ‘Made for You’, which lets shoppers create a custom T-shirt to their exact measurements. As per TechCrunch, the service requires users to provide the company with their height, weight, body style, and two photos of themselves to get measured for their custom fit. After users provide their data, they can then choose from a selection of eight different colorways, as well as preferred sleeve and shirt lengths, necklines and fabrics.
3. Criteo Appoints Brendan McCarthy as CMO
Advertising technology company, Criteo, has appointed Brendan McCarthy as chief marketing officer. McCarthy will lead the marketing and communications teams across Criteo’s global markets and will be an integral part of the company’s transformation and innovation strategy to a commerce media platform. As per The Economic Times, McCarthy comes with nearly 20 years of strategic marketing and communications experience.
4. InterMiles Appoints Ashish Dhruva as SVP – Marketing & Customer Engagement
InterMiles has appointed Ashish Dhruva as senior vice president, marketing and customer engagement. According to campaign India, he was with Cleartrip where he was most recently vice president, marketing. In a career spanning more than two decades, Dhruva has also worked with Tata AIG and Justdial.
