At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Dentsu Group Elevates Jean Lin as Executive
Dentsu Group Inc. has elevated Jean Lin, Global CEO of Creative Services Line of dentsu International Limited, as a new executive officer of the company, effective on 1 August 2021. Jean Lin will advise and guide the development of dentsu Sustainable Business Solutions (dSBS) which will be at the core of the sustainable client solutions provided across dentsu Japan network and dentsu International.
2. Unibic Foods Appoints Naveen Pandey as CEO
FMCG company Unibic Foods has appointed Naveen Pandey as its chief executive officer. As per The Economic Times, Pandey will be responsible for leading the strategic direction and growth journey of the company. Prior to this, he was the head of Marico’s new foods’ business unit.
3. Anita Nayyar Joins Patanjali Ayurved as COO, Media & Communications
Anita Nayyar has joined Patanjali Ayurved as chief operating officer of media and communications. As per campaign India, she joins from Zee5 where she was head of customer strategy and relations. Prior to that, she was with Havas Group where she held the position of chief executive officer for India and South East Asia.
4. BMW Asia Calls for Regional Creative Pitch
BMW Asia has called for a regional creative pitch covering select markets in Asia Pacific, the Middle East and South Africa. The scope will cover creative, digital and social media responsibilities for both BMW and MINI brands. According to marketing interactive, the new agency will start work on 1 April 2022 and there is a possibility of having more than one agency.
5. Apple Working on ‘Pay Later’ Feature
Apple is working on a ‘pay later’ feature for Apple Pay, reports TechCrunch. The service will allow those with its devices to settle purchases over time, including ones they make at physical shops. The “Apple Pay in 4” option will allow consumers to make four interest-free payments across two months. The other option will be to extend the payment period over multiple months.