Melt Update | 12 Jan | ZEE’s sponsor roster for ILT20 and MORE

melt, January 17, 2023

Meanwhile, Meta Creator Studio to be merged with Business Suite.

Top News:

1. ZEE’s sponsor roster for ILT20
ZEE Entertainment Enterprises Limited (ZEEL), has signed top advertisers for the 2023 edition of DP World ILT20 include Paytm, Kurkure Playz, Kent RO and Gulf Oil. The DP World ILT20 is set to benign on January 13

2. G.O.A.T Brand Labs acquires Chumbak
G.O.A.T Brand Labs announced that it has acquired the home and lifestyle brand Chumbak. The company has recently acquired a total of five D2C brands, the first of which is Chumbak. The mandate is to grow Chumbak to a INR 500 crore brand by 2025.

3. Leadership appointments at Ipsos
Ipsos announced two key appointments to its Global Executive Committee: Valerie Vezinhet as Chief People Officer and Michel Guidi as Chief Operating Officer.

4. Varun Katyal launches Clapboard
Varun Katyal, former senior creative director, Ogilvy, has launched a SAAS (software as a service) advertising platform called Clapboard. Clapboard aspires to help brands and agencies produce film content in-house through an app.

5. Meta Creator Studio to be merged with Business Suite
Meta Creator Studio tools would be moved into the Business Suite, in an attempt to bring all creator tools together under one hub. Along with creator tools, they would also have more advanced tools in place to manage professional presence across Facebook and Instagram.