Melt Update | 12 Aug | Facebook Removes 7 Million Posts For Sharing False Information On Covid-19 & MORE

Ritwika Gupta, August 12, 2020

Meanwhile, Spikes Asia today announced that the 2021 awards will take place in February.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Headlines Of The Day:

1. Facebook Removes 7 Million Posts For Sharing False Information On Covid-19

Facebook has removed 7 million posts for spreading harmful misinformation about Covid-19 and labelled an additional 98 million posts which were deemed false by fact checkers, between April and June this year. According to campaign India, posts that were removed include those that peddled fake preventative measures or exaggerated cures that health organisations deem to be dangerous.

2. Spikes Asia Pushes Awards To February 2021

Spikes Asia today announced that the 2021 awards will take place in February, starting with the Spikes Asia Awards, Tangrams Strategy & Effectiveness Awards and Young Spikes competitions. Judging will take place in February 2021, followed by an online announcement of the winners in place of a live ceremony. As noted by campaign India, Spikes Asia will also launch the first Spikes Asia Creativity Report, which will present regional rankings and analysis of the 2021 winners. The organisers, however, anticipate that the Spikes Asia Festival of Creativity will only return in February 2022.  

3. L’Oreal Paris Awards Its Digital Marketing Mandate To Indigo Consulting

L’Oreal Paris has awarded Indigo Consulting with its complete digital marketing mandate. The account was won following a multi-agency pitch. As per The Economic Times, Indigo Consulting will offer solutions across digital marketing, ORM, and analytics, as well as manage high velocity e-commerce content operations for the beauty brand. The agency will also be responsible for brand engagement and commerce on digital platforms.

4. Facebook Removes Controversial Ad Targeting Option

Facebook will remove a controversial ad targeting option that let marketers reach users based on a “multicultural affinity” for certain racial and ethnic groups, including African Americans and Hispanics. This comes after the U.S. Department of Housing and Urban Development accused the social media platform last year of enabling discrimination by letting advertisers prohibit housing ads from appearing for users based on traits such as gender and race. As reported by livemint, Facebook will still offer a way for advertisers to reach people interested in certain ethnic groups based on the ads they click and Facebook Pages they follow.

5. Tata Sky Binge Partners With Viacom18

Tata Sky Binge has partnered with Viacom18 Digital Ventures to bring onboard VOOT Select and VOOT Kids for its subscriber base. As per The Economic Times, the partnership will add shows from Viacom18 and Voot Originals, along with the cartoons from Indian and international shows, to Tata Sky Binge.