At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
1. Disney+ Hotstar’s Paid Subscriber Base Declines by 2.74m
Disney+ Hotstar’s paid subscriber base has declined by 2.74 million to 43.66 million for the quarter ended 2 October 2021, reports exchange4media. In the prior quarter, the streaming platform’s total paid subscriber base stood at 46.4 million. Disney+ Hotstar comprised 37% of Disney+’s overall paid subscriber base of 118 million. During the quarter under review, Disney+ added 2 million paid subscribers to exit the quarter with 118 million subscribers.
2. Zomato to Invest $1B in Startups
Zomato plans to invest $1 billion in start-ups over the next two years, reports livemint. The investment would be in addition to the $275 million Zomato spent across four companies in the past six months. This also includes a $100 million investment in grocery delivery service Grofers.
3. Unacademy Names Shree Has as Director, Public Relations
Unacademy has named Shree Das as Director of Public Relations. As per exchange4media, she will be reporting to Sumanta Dey, AVP, Corporate Affairs. Das’ previous stint was with Lenovo India where she contributed as Communications Lead for India.
4. AirAsia Group Hires Colin Currie as Chief Commercial Officer
AirAsia Group has hired former managing director of adidas APAC, Colin Currie as its chief commercial officer. As noted by marketing interactive, Currie will be developing a consumer-centric strategy using data to optimise growth and meet the financial objectives across AirAsia’s airlines and digital units. The appointment will be effective as of 10 November 2021.