Melt Update | 10 May | Sudhir Sitapati Quits HUL & MORE

melt, May 10, 2021

Meanwhile, Dabur India enters the pain relief spray category.

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Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
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Top News:

1. Sudhir Sitapati Quits HUL

Hindustan Unilever (HUL) has announced the departure of its executive director foods and refreshment Sudhir Sitapati. On 1 July 2021, he will be replaced by Srinandan Sundaram, currently executive director, customer development. According to The Economic Times, Sitapati is leaving the organisation to pursue an external opportunity.

2. Dabur India Enters Pain Relief Spray Category

Dabur India has entered the pain relief spray category. The company has launched a pain relief spray under the existing Dabur Rheumatil pain relieving brand that is used for joint aches. The product has already been launched across e-commerce platforms and through regular retail channels. As per livemint, Dabur will compete with the likes of Reckitt and Sun Pharma that sell popular pain relief sprays and ointments such as Moov and Volini, respectively.

3. Neil Christie Leaves Wieden & Kennedy

Neil Christie, director of growth markets at Wieden & Kennedy, is departing the creative network after 17 years. As noted by campaign India, Christie is leaving the advertising industry to study literature at King’s College London. Managing director of Wieden & Kennedy London from 2004 to 2017, Christie established the agency, alongside executive creative director Tony Davidson, as one of the most respected creative shops in the UK, producing work for brands like Honda and Nike.

4. Agenices & Brands Move to 4-Day Work Week  

A number of agencies and brands in India have announced a four-day work week for their employees. This includes DDB Mudra Group, MullenLowe Lintas Group, WATConsult, Edelman India, Swiggy, Expedia and Mobile Premier League among others. As the pandemic rages on, brands and agencies are looking at a shorter work week arrangement in a bid to keep mental stress and burnout at bay, reports afaqs.

5. PHD Media India Wins Media Mandate for The Laughing Cow

PHD Media India has won the media duties for The Laughing Cow, a cheese brand part of The Bel Group. The brand was launched in Mumbai and Bengaluru in October 2018. As per campaign India, the partnership is aimed at accelerating the brand’s journey in India.