At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
1. ShareChat to Acquire MX TakaTak in $700 million Cash-and-Stock Deal
The parent company of ShareChat India is set to acquire local rival MX TakaTak, in an around $700 million deal, reports livemint. After TikTok was banned in 2020, ShareChat’s parent entity, Mohalla Tech, launched a similar short-video sharing app named Moj. With this acquisition, ShareChat’s parent will now have two short-video apps in its portfolio.
2. Liqvd Asia Bags Go First’s Creative Media Mandate
Liqvd Asia has won the web and mainline creative media mandate of Go First airline. Founded as GoAir and recently rebranded as Go First, the brand is the aviation foray of the Wadia Group. The agency will be responsible for managing the creative communications of the company and will focus on the young and business travellers.
3. Bharti Airtel Launches Airtel Xstream Premium
Bharti Airtel has launched a new video streaming service – Airtel Xstream Premium. This platform will aggregate content from 15 Indian and global video OTTs in one app. Customers will get access to over 10,500 movies and shows plus live channels from SonyLIV, ErosNow, Lionsgate Play, Hoichoi and more.