News:

Melt Update |10 Aug | Netflix India Appoints Srivats TS as the Vice President, Marketing & MORE

Ritwika Gupta, August 10, 2021

Meanwhile, Cinépolis has launched a new CPC model for cinemas.

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The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
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Top News:

1. Netflix India Appoints Srivats TS as the Vice President, Marketing

Netflix India has appointed Srivats TS as the Vice President, Marketing. He will lead the marketing team in India. Before this, he was with Swiggy for five years as Senior Vice President Marketing and Consumer Experience. As per afaqs, he will report to Barry Smyth, vice president, APAC Marketing.


2. Cinépolis Launches New CPC Model for Cinemas

Cinépolis has launched a new Cost-per-Contact (CPC) model for cinemas, according to afaqs. The new model will enable an advertiser to pay for the number of attendees per show instead of paying a flat charge for that show. This way, a brand or advertiser can simply choose to reach out to a certain number of customers and pay when the targeted number is achieved.


3. ShareChat Ropes in Akshat Sahu as Director, Marketing

ShareChat has roped in Akshat Sahu as director, marketing, as noted by campaign India. Sahu joins the company after an eight-year stint with Star India, where he was most recently vice president and head of marketing for emerging sports. At ShareChat, he will be reporting to Ajit Varghese, chief commercial officer, Moj and ShareChat.


4. Castrol India Appoints Mayank Pandey as Director

Castrol India has appointed Mayank Pandey as a director of the company. As reported by exchange4media, Mayank is currently Vice President – Supply Chain for Castrol India. His last role was supply chain planning head for Castrol Europe.

5. Vedantu Appoints Maninder Bali as Head of Brand Marketing

Online tutoring platform Vedantu has appointed Maninder Bali as Head of Brand Marketing. In his new role, Maninder will further build the brand and bring alive the Vedantu experience at every touchpoint. As reported by exchange4media, he will navigate the brand marketing playbook and drive impact at scale for Vedantu.

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