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Melt Update | 1 September | MCA asks ad bodies to ensure strict compliance of guidelines and MORE

melt, September 1, 2022

Meanwhile, Karan Shroff quits Unacademy.

Top News:

1. MCA asks ad bodies to ensure strict compliance of guidelines
The Department of Consumer Affairs, Ministry of Consumer Affairs, Food & Public Distribution has asked advertising bodies to ensure strict compliance of guidelines, especially the provisions pertaining to surrogate advertisements.

2. CCI on Zee-Sony deal
According to Reuters, an initial review by the Competition Commission of India finds that the merger between Sony and Zee Entertainment could have the potential to hurt competition by having “unparalleled bargaining power”.

3. Karan Shroff quits Unacademy
Karan Shroff, Partner and Chief Marketing Officer at Unacademy, has decided to move on. His next professional move is not yet known. Shroff joined the company in 2019 as Vice President of Marketing. Prior to Unacademy, he led brand marketing at Xiaomi India.

4. Hari Krishnan named MD & Head of Publicis Content
Publicis Groupe India has appointed Hari Krishnan as Managing Director & Head, Publicis Content. Krishnan’s role involves bringing data-driven insight, platform content strategy, creative excellence and seamless delivery to the rapidly expanding field of branded content.

5. GOZOOP Group launches HAWK
GOZOOP Group has announced the launch of HAWK, a data-driven customer experience (CX) agency focusing on Online Customer Support, Online Reputation Management (ORM), Digital Intelligence and Listening.

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