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Melt Update | 1 November | Mirchi appoints Yatish Mehrishi as CEO and MORE

melt, November 1, 2022

Meanwhile, Ants Digital has launched a public relations and advocacy vertical.

Top News:

1. Mirchi appoints Yatish Mehrishi as CEO
Mirchi has announced the appointment of Yatish Mehrishi as CEO. This is his second stint with the media company. He replaces Prashant Panday, who has been appointed as Managing Director.

2. BBH India names Himanshu Saxena as COO and MD
BBH India (a Publicis Groupe agency) today announced the appointment of Himanshu Saxena as COO & Managing Director. Himanshu will report to BBH India’s Chairman, Dheeraj Sinha.

3. Twitter mulling “content moderation council”
Twitter is forming what Elon Musk is calling a “content moderation council.” The Tesla CEO, who is now in charge of Twitter, tweeted that the council will have widely diverse viewpoints. Reports state that Musk intends to do away with permanent bans on users.

4. WOW Skin Science appoints Vanda Ferrao as CMO
WOW Skin Science has announced the appointment of Vanda Ferrao as Chief Marketing Officer. In her new role, Vanda will be responsible for the development and implementation of marketing strategies across all of WOW’s product categories and channels.

5. Ants Digital enters the PR and advocacy business
Ants Digital has launched a public relations and advocacy vertical. It has onboarded Ryan Alan Marshall to head the business as senior director. He will be responsible for building and driving the PR and advocacy mandate for Ants Digital’s Gurugram office.

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