News:

Melt Update | 1 June | Essence Appoints Magda Wolder as Head of Experience, APAC

Ritwika Gupta, June 1, 2021

Meanwhile, Zee Entertainment Enterprises has appointed Nitin Mittal as President – Technology & Data.

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Consequently, till things improve, Melt in a Minute will change a bit.
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Top News:

1. Essence Appoints Magda Wolder as Head of Experience, APAC

Essence has appointed Magda Wolder as head of experience, APAC. Based out of Singapore, Wolder will lead the agency’s creative, content innovation and studio capabilities in the region. According to The Economic Times, she was previously head of creative strategy, EMEA at the agency’s London office.


2. Zee Entertainment Enterprises Appoints Nitin Mittal as President – Technology & Data

Zee Entertainment Enterprises has appointed Nitin Mittal as President – Technology & Data.  Nitin will be responsible for leading the technology and data teams. As reported by exchange4media, he will lead strategic initiatives in Tech, Data, Artificial Intelligence (AI) & Machine Learning (ML) and Digital across the Company to support the ZEE 4.0 transformation.


3. Priyanka Kapur Joins Zenith India as VP

Zenith India has appointed Priyanka Kapur as vice president to lead its Nestlé business. Her mandate includes media planning, relationship-management and supervising the integrated offering for the client.  As per campaign India, she moves from Lodestar UM, where she was connections lead for Coca-Cola.


4. Anirban Mozumdar Appointed as Chief Strategy Officer at 82.5 Communications

82.5 Communications has appointed Anirban Mozumdar as Chief Strategy Officer, based in Mumbai. He replaces Rishabha Nayyar, who moves on from the agency to pursue his interest in academics. As per exchange4media, he joins 82.5 Communications from Chlorophyll brand consultancy, where he was most recently serving as CEO.


5. WhatsApp Ropes in Paresh B Lal as its Grievance Officer, India

WhatsApp has named Paresh B Lal as its grievance officer for India. The move comes in the backdrop of the new IT rules that require significant social media intermediaries to appoint a grievance officer, nodal officer and a chief compliance officer. As reported by The Economic Times, users can contact Paresh B Lal through a post box in Banjara Hills in Hyderabad, Telangana.

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