At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one
Top News:
1. New York Times Acquires Wordle
The New York Times (NYT) has acquired Wordle, a website-only word game, reports campaign India. With this move, NYT aims to reach its digital content to 10 million subscribers by 2025. The investment into gaming and puzzles is a key component of NYT’s strategy to keep its audiences engaged on its apps and websites.
2. Publicis Health Appoints Anindya Banerjee as Head, Creative
Publicis Health has appointed Anindya Banerjee as head of creative. At Publicis, he will lead the creative responsibilities for the unit and aim to develop creative offerings, while managing growth, strategy and communications output for the agency. Banerjee moves from FCB Ulka, where he was executive creative director.
3. ZEE5 Global Appoints Adhishree Murdia as VP – Brand and Content Marketing
Adhishree Murdia from ZEE Entertainment Enterprises is now VP – brand and content marketing at ZEE5 Global. At ZEEL, she was VP – marketing and was working towards maximizing revenue and 360 degree brand management for the Marathi movie cluster. At ZEE5 Global, she will work with the chief business officer, Archana Anand. In the past, she has worked with UTV Bindaas, BCCL and Turner International.
4. MarketsandMarkets Appoints Sumantra Mukherjee as AVP, Brand & Communications
Revenue impact company, MarketsandMarkets, has appointed Sumantra Mukherjee as AVP of brand and communications. As part of the new role, he will be responsible for leading communications, social media, and brand for MarketsandMarkets globally, including the US, Europe, Apac, and MEA. He moves from Whitehat Jr, where he headed marketing for the company’s B2B business.
5. Roposo Calls For Creative Pitch
Live commerce platform Roposo has called for a creative pitch in Mumbai, according to exchange4media. Leo Burnett won the account last year and is the incumbent agency. Roposso is a business unit of Glance, a subsidiary of InMobi.