Melt TV | Episode 96 | Malcolm Poynton

melt, December 12, 2020

Why creativity is the need of the hour, around the world.

2020 has been a tough year for advertisers, and 2021 is likely to bring new challenges to the evolving industry. To get a sense of the opportunities and what advertising will look like in 2021, Anant Rangaswami (Editor, MELT) spoke to Malcolm Poynton (Global CCO, Cheil Worldwide).