2020 has been a tough year for advertisers, and 2021 is likely to bring new challenges to the evolving industry. To get a sense of the opportunities and what advertising will look like in 2021, Anant Rangaswami (Editor, MELT) spoke to Malcolm Poynton (Global CCO, Cheil Worldwide).
Melt TV | Episode 96 | Malcolm Poynton
December 12, 2020
Why creativity is the need of the hour, around the world.
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