Marketing:

Melt TV | Episode 95 | Maruti Suzuki India’s Shashank Srivastava

melt, December 5, 2020

"Trust has become the biggest differentiator between brands."

How has consumer behaviour in this sector changed as an impact of the lockdown, and what are automakers doing to meet the changing demands? Anant Rangaswami (Editor, Melt) finds out today in a conversation with Shashank Srivastava (Executive Director, Sales and Marketing, Maruti Suzuki India).