Melt continues its coverage from Zee MELT 2020 with highlights from a presentation by Adam Ferrier (Founder & Consumer Psychologist, Thinkerbell in Australia). The session was titled “Stop Listening To The Consumer, They Don’t Really Care”. Adam’s talk take us through what marketing science really has to say about the role of customer insights, and how they can build or destroy a brand.
Melt TV | Episode 90 | Adam Ferrier
October 31, 2020
Adam Ferrier takes us through what marketing science really has to say about the role of customer insights.