Melt TV | Episode 83 | Dave Trott

melt, September 12, 2020

Why advertising isn't marketing.

Dave Trott is an acclaimed author, creative director and copywriter. In a career spanning over 40 years, he has trained generations of creative directors, many of whom are at the forefront of the industry today. Today, he will tell us why advertising isn’t marketing. According to him, marketing concentrates on getting the right answer while advertising is about getting that answer heard.

This talk was first presented at Zee MELT 2020.

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