Marketing:

Melt TV | Episode 80 | Shubhranshu Singh

melt, August 26, 2020

"Online video content consumption has spiked during lockdown."

The pandemic has majorly impacted some of the heavy involvement segments, like the automobile industry. Manufacturing plants have shut globally and there’s been a drastic drop in consumer footfalls in showrooms and vehicle sales. As India eases lockdown, many automakers have turned to digitisation as key to survival. But how will the auto industry really change post the lockdown? Anant Rangaswami (Editor, Melt) chats with Shubhranshu Singh (Global Head РMarketing & Brand, Royal Enfield) to understand how the two-wheeler brand is trying to bounce back during the lockdown.